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Correspondence in Rendering Neologisms from English into Persian: A Case Study of Avatar
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جمعه 27 آذر 1394 - 11:44:00 PM
پايگاه اطلاع رساني صنعت ترجمه

Correspondence in Rendering Neologisms from English into Persian:

A Case Study of Avatar

 

Zahra Haddadi. M.A.

 

 

Alireza Ameri, Ph.D.

 

Department of English Language Translation,

Faculty of Persian Literature and Foreign Languages,

Islamic Azad University, South Tehran Branch

 

 

Abstract

Translation is the art of reproducing an utterance or a part of discourse from source language (SL) into target language (TL). A part of discourse can be consisting of a paragraph, a phrase, a sentence, and a neologism. Newmark (1988) stated that neologisms could be defined as newly coined lexical units or existing lexical units that acquire a new sense. The case of this study is subtitle of Avatar film (2009) whose 92 new words in English language (SL) and their counterparts in Persian language (TL) have been extracted, recorded and surveyed on the basis of suggested strategies of Silvia`s (2001) model for creation of neologisms and Newmark`s (1988) theoretical framework for neologisms` translation. In this qualitative, descriptive study, Avatar film has been watched and the data have been probed and analyzed in content of text via subtitles. The findings of this study can demonstrate that strategies like coinage, nonce words, and proper nouns have formed the highest percentage of the data analysis. Because of this, the suggested strategies for translating these words could be transference and literal translation which play an important role in this study. Neologisms could have been transferred directly into target culture or translated with no changes or with minor changes, into target language.

Key words: Neologisms, Correspondence, Avatar, Na`vi language.




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